Mia Butler from Pistachio View guides us through to what to say in a 90 second video and how to be effective………
Planning the personalisation in video WILL OPEN UP THE CONVERSATION…….Getting the right content and value into your messages is easier than you think. Everyone likes to feel special so prep like a boss and you’ll be sure to engage your customers
1. START WITH THE END IN MIND
What is the focus, goal or topic for this video? It could be an explainer video, prospecting, making your introductions, or being helpful answering a question; there are lots of great ways to use video email. Be specific and plan around your focus. Decide what action we want our customer to take at the end of the video; ideally something simple and agreeable to them.
2. DON’T STATE THE OBVIOUS
It’s okay to dive straight in! Don’t waste valuable time stating the obvious. One common mistake is saying “I’ve made you this video…” when they can totally see that. Go for something personal at the beginning that captures the attention and they’ll know this message is unique to them.
3. SHOULD YOU WRITE A SCRIPT?
Scripts can often make us feel flustered and sound like robots. We can spend a lot of time writing and then trying to memorize the words only to get mad at ourselves for fluffing our lines. Instead, write some bullet points and concentrate on sticking to the point to reduce the temptation to waffle.
4. PRACTICE PRACTICE PRACTICE
Video is definitely a place to go above and beyond with creativity and have a little fun. It’s okay to send a humorous message or be a bit playful, especially if we already have a rapport with that customer. If we’re just getting to know someone then let your personality shine. People buy people right! The first video may be hard and feel a little weird. For every video that follows they’ll get better each time. The more time you can spend in front of the camera the better, so don’t procrastinate, keep going, and make videos regularly. If you want some low-risk practice go back to basics and get yourself in front of a mirror.
5. JUST GET OVER IT
No more thinking. The worst thing we can do is overthink making a video as then self-doubt will start creeping in. The content of your videos is WAY more important than how good your hair looks! If you show people good stuff, then people are going to be happy and impressed you’ve gone to such an effort for them. Be clear and helpful – and above all be you!
6. WHERE NOT TO USE PERSONALISED VIDEO
Good news – there are no rules about when and where you can use personalised videos. You can add them in to any part of your sales funnel or customer management. From an inbound enquiry to answering a question about your service…you decide! We think video is best used at the time when the the sale needs the most leverage and where your customer needs the most help 😉
7. HAVE SOME FUN!
Video is definitely a place to go above and beyond with creativity and have a little fun. It’s okay to send a humorous message or be a bit playful, especially if we already have a rapport with that customer. If we’re just getting to know someone then let your personality shine. People buy people right!
By taking the time to prep and treat each customer to a personal experience will help you connect and build better relationships.