Account Management & Development

Overview

Trainer led virtual course focused on Account Management & Development for Conference & Events Business.  Fully understand your client’s needs and expectations to allow you to build a solid plan to manage client relationships for the long term.  This will increase conversion levels, encourage repeat custom and client retention.  Developed and delivered by award-winning enquiry handling excellence trainers with many years of sales and conference office experience.

Run over 3 weeks, 2-hour interactive trainer led virtual workshops each week plus homework activity to ensure delegates can practice their skills​.  Certification upon completion.

Target Audience

Suitable for team members handling conferences, events, reservation calls and enquiries, including those working on reception or front desk who are responsible for taking enquiries.

Content

1. 1. 1. WHAT IS ACCOUNT MANAGEMENT
      2. ROLE OF ACCOUNT MANAGER
      3. CONDUCTING ANALYSIS
      4. TYPES OF ACCOUNTS & THEIR NEEDS
      5. INDENTIFYING & PRIORITISING OPPORTUNITIES
      6. ACCOUNT PLANNING
      7. IMPLEMENTATION
      8. MONITORING & ANALYSIS
      9. GROWING THE PLAN

Cost:  £275.00 + VAT per delegate for the complete course

Course commences 12th June and runs for three consecutive Mondays from 9.30am-11.30am