In this interactive two-hour online session, we will discuss real world scenarios and theoretical models to help you navigate your way through the constantly changing competitor landscape.
You will take time to consider both successes and weaknesses in the areas in which you operate and compare them to those of our competitors. You will reflect on the strengths and weaknesses of your competitors and consider how you can use this information to sell your business more effectively.
Following on from this session, you will be able to use new insights to fine-tune your brand’s sales and marketing strategy.
Suitable for managers and team members responsible for sales and marketing.
The session will concentrate on the following four areas of discussion.
1 – Identification
How to identify your competitors, by segment, type, price and overall value to the customer
2 – Competitor Analysis
How to collect the data and information that you need
3 – SWOT
How to use this simple tool to understand your insights and undertake a thorough evaluation of your competition
4 – Competitive Advantage
How to identify and benefit from your windows of opportunity
£99+VAT per person, discounts available for two or more places/courses booked
If you have an queries regarding the course or if you wish to discuss our multiple delegate packages, please contact us on 07523 37 21 26 or [email protected]