
Competitor Analysis
Overview
Suitable for managers and team members responsible for sales and marketing.
Content
The session will concentrate on the following four areas of discussion.
1 – Identification
How to identify your competitors, by segment, type, price and overall value to the customer
2 – Competitor Analysis
How to collect the data and information that you need
3 – SWOT
How to use this simple tool to understand your insights and undertake a thorough evaluation of your competition
4 – Competitive Advantage
How to identify and benefit from your windows of opportunity
If you have an queries regarding the course or if you wish to discuss our multiple delegate packages, please contact us on 07523 37 21 26 or [email protected]