It’s well documented in nature that there is safety in numbers and that certainly has some thread of truth in it for business as well.  A larger organisation has a shared pool of knowledge, more varied skills and experience and more resources on which to draw in times of crisis.

In an article in Confernce News, Mandy Jennings – Executive Director of Venues of Excellence, shares some of the ways in which the membership organisation was able to support it’s members and the benefits of being part of a crowd.

https://www.conference-news.co.uk/blogs/benefits-membership-consortiums-challenging-industry-times