Invest in the heart of your business

The Conference Sales Office plays a critical role in your businesses success, makes yours 'Best In Class'

Engine Room

The conference office sits at the heart of a venue. Selling not just meeting and event space but accommodation, food and beverage, as well as bolt-on services such as AV, security, marquees and numerous other suppliers.

Business Shaping

The conference office has the autonomy to say yes or no to a piece of business. The right decision can mean hitting target, but the wrong decision can mean blocking out the diary with the wrong business impacting overall profitability.

Proactive Culture

Just as proactive as account managers and business development managers, asking the right questions, anticipating customers needs and creating opportunities for the future – all crucial proactive steps towards the overall success of a venue.​

CONFERENCE & EVENT “SALES OFFICE EXCELLENCE”

Invest in the heart of your business

Choose course dates and register your interest

Next Course Dates
  • Training developed and delivered by award-winning enquiry handling excellence trainers with many years of sales and conference office experience​
  • Focused Conference and Event Sales Office enquiry handling best practice working to industry and BDRC benchmarking criteria
  • Available over 4 x 2-hour interactive trainer led virtual workshops or as a 1 day classroom based course
  • Course content;​
      1. UNDERSTANDING YOUR CUSTOMERS​
      2. ENQUIRY QUALIFICATION ​TECHNIQUES
      3. CHECKING AVAILABILITY ​AND PRICING
      4. PROPOSING YOUR VENUE​ TO WIN BUSINESS
      5. CONVERSION TACTICS ​
      6. SALES LEADS AND REFERRALS
      7. BOOKING MANAGEMENT ​
      8. EVENT COORDINATION​
      9. FOLLOW UP
  • Certification upon completion
  • Assessments and 1-1’s to ensure delegates hit the industry standards​
  • Small learning groups to a maximum of 10 people in any workshop giving you the opportunity to talk through current issues​
  • £315+VAT per delegate

Testimonial

It has been a while since I have had the training and to attend this was a very refreshing. It was a great opportunity to be part of a team and understand the best way of working and capturing every opportunity. Judi really engaged with the team and offered many chances for interaction. This was a great session for us to understand proactive and reactive customer journeys which Judi clearly explained the differences. In the session Judi also showcased how we as individuals are ‘the experts’ in the hospitality industry. Judi encouraged us to believe in ourselves, to be confident and not to be afraid of saying no. Judi cleverly advised how as a business we are important, and we are the engine of the hotel. The training session was engaging and powerful as it is a key time in the industry to reflect on ourselves. The session delivered to my expectations.

Sales Office Excellence Attendee – Edgbaston Park Hotel and Conference Centre